Basically blackfin is a seafood restaurent for a multiethnic audience.
Horselab Studio was given the challenge of translating the brand’s mission - to allow customers to express their original beauty - into a compelling visual identity. Refinement, sensuality and sophistication were the key words for this job.
Identity & Branding
Blackfin wanted a high-end look, we kept the branding very clean, minimal, modern, and creative. Unlike most brands, we limited the amount of content and used the power of negative space, to create a sense of minimalism and visible luxury. Furthermore, a shade of black & white palette was established for the core branding.
As a result, the minimal identity & custom stationery created
really popped against the softer visual system.